Loading…
TPRC45 has ended
Friday, September 8 • 5:30pm - 6:30pm
Live Streaming of Terrestrial TV Programs in Japan (or lack thereof): public welfare through weak competition?

Sign up or log in to save this to your schedule and see who's attending!

Feedback form is now closed.
This study investigates the trials of Japan’s Broadcast TV (Television) stations for distributing their programs on the Internet simultaneously. Although those services are not still in reality partly because of the regulations in Japan does not permit it, MIC (Ministry of Internal Affairs and Communications of Japan) and TV broadcasters are discussing over those trials for starting prior to the Tokyo Olympic Games on 2020.

Inherently, the perception that TV programming would move to online is a natural idea. The Internet has been absorbed so many media such as magazines, newspapers, and radios. TV programming movements to online also seem as global phenomena, because the Internet clears the national borders. However the movements vary a lot depend on the countries because each country has different business environments or regulations.

This study focuses the case of Japan. Additionally, the study also compares Japan’s case to the U.S. situations of the virtual MVPDs (Multichannel Video Programming Distributors) .

Basically, business ecosystems of TV programing have been developed differently in Japan and the U.S. Japan’s TV business weighs much on the terrestrial TV programming, while many of the U.S. TV programing are embedded to MVPDs. In a similar way, the level of the Internet access services are different between Japan and the U.S. Japan has fairly high speed Internet access services with lower prices in almost every corner of the country, whereas the U.S. still needs to develop broadband access services especially in almost of all rural areas. As a consequence, the trials of the broadcast TV programming distribution on the Internet in Japan shows the different pictures to the virtual MVPDs in U.S.A. These differences and similarities figure the case of Japan and the U.S. more clearly.

Research Questions:

1) How can we describe the situations of Broadcast TV stations trials toward simultaneous online distribution in Japan?

2) What business or regulatory environments lead the differences of Japan and the U.S?

3) What similarities are there in Japan and the U.S. regardless of the differences of the business and regulatory environments?

Methodology:

In order to answer the research questions, this study conducts interviews to the experts in the media and the Internet business and policy fields in Japan. This study also collects and analyzes some empirical documents and data from government reports, journals, and newspapers.

Expected Results:

This study expects the results as follows.

1) Japan and the U.S. have differences in those business environments. The biggest difference is that Japan’s broadcasting companies are completely independent from broadband providers and telecommunications carriers because of the broadcast regulations in Japan, whereas many virtual MVPDs and MVPDs in the U.S. are embedded or merged with cable providers or telecommunications carriers and made the vertical integration businesses. These differences of business situations make the differences of speed toward the deployments of online program distributions. Japan is slower to the online TV program distributions because they stick to the business of status quo.

2) Japan and the U.S. have similarities on the media preferences of consumers. They are moving from the TV broadcast to the Broadband Internet and mobile Internet. In both countries, although majority of older consumers remain in the preference of TV broadcasting programs, younger generations are moving from TV programs to broadband contents and mobile services. These similarities are the potential to let TV broadcasting companies and MVPDs tackle their TV program distribution on the Internet.

3) Although Japan is slower to the TV program distribution on the Internet than in the U.S., almost of all Japan’s TV broadcasting companies have to tackle to the online program distribution because the consumers, the source of business, are moving toward online environment quickly. High penetration of broadband Internet and mobile Internet access in Japan also support the trial of the TV broadcasting companies.

Presenter
avatar for Shinichiro Terada

Shinichiro Terada

Visiting Scholar, UC Berkeley

Author

Friday September 8, 2017 5:30pm - 6:30pm
Founders Hall - Multipurpose Room

Attendees (2)